Basic Economics

The main reason for studying economics is that it is practical. Everyone makes economic decisions everyday. We all face the problem of scarcity and, thus, must continue to make choices. Today, people are getting to be more and more concerned about Economics. The current economic situation seems to interests everybody in society; the bread earner, the laborer, the bank teller, the accountant, the college professor, and even the student.While most of these people have had no actual background in economics, it comes as a change for the students to familiarize himself with what economics is about. He gets to learn howto analyze the theory and to explain why things are happening in the nation. With today’s emphasis on economics it, therefore, pays to be equipped with the knowledge of economic theory. Man’s basic economic activity consists of effort to satisfy human wants with the use of goods and services. It involved satisfaction. Human wants from the needs for survival oth erwise known as basic needs (e. g. food, clothing & shelter), to higher needs for a comfortable and more meaningful life. Man is subject to create wants, developed due to the effects of advertising and demonstrative effects of consumption. Economics isconcerned with the satisfaction of many of these human wants especially the basic ones. The basic economic resources of a nation consists of land, labor, capital and entrepreneurship. The economy should pay the owners of these basic factors of production for the use of their resources such as rent for the land, wage or salary for labor, interests for capital and profit for entrepreneurship. The technique of production which shows how resources are used and combined in production, thus, production is described as capital intensive or labor intensive depending on what factor is predominantly used.In effect, the basis activities of man also constitute the basic exchange that take place between the business firm and the consumers. The hous ehold is the basic consuming unit in the economy. Since human wants are unlimited, it maxims its satisfaction through the proper allocation or mix of expenditures within the context of budget limitations. The business firm serves as the economy’s producing unit to satisfy human wants with goods and services. The use of the resources generates income for the resource owners. Most societies aim to use economic-activity as a channel to improve the people’sstandards of living within the limits of available resources. Hence, a government can restructure the economic system in order to solve its shortcomings or problems like; unemployment, economic instability that cause highs and lows in production and investment levels, low level of growth and development, inequality income distribution, determination of the type of economic system. The choice of the nation’s economic system is vital to any country because it determines the manner in which goods will be produced, th e quantities of each good that will be produced and the distribution of these goods and services.Within the economy, the basic activities of production, consumption, employment and income generation take place through the interrelationship existing between the basic consuming unit, which is the household and the basic producing unit, which is the firm. Business firm supplying the household with goods and services in exchange for payments representing consumption expenditures. On the other hand, the business firm has to use economic resources consisting of land, labor, capital and entrepreneur to produce these goods and services. The households provide the firms’ theses resources inexchange for payments in the forms of rent, interest, wages, salaries and profit. The money flow is depicted in the money payment by the firm to the household of its money income and by household to the firm for its purchase of goods and services. On the other hand, the good flow is depicted in the flow of economic resources from the household to the firm and in the flow of good and services from the firm to the household. An economic system, in answering the needs of society, has the function of determining what goods and services to produce as well as the order of their importance. This willnaturally depend on the needs of the economy as well as its goals and objectives. In addition, the economic system has to perform the task of organizing productive efforts to produce the selected goods and services in the proper quantities. Lastly it must determine how these goods and services should be shared among the members of society(Leftwich). In traditional economic system, production decisions are made according to customs and traditions ( not allowing the producers to adjust to changes dictated by the time). This is usually practices in underdeveloped regions and in mountainous areas whereThe command economics, the answers to the basic economic problems are dictated by the govern ment through the head of the nation or a group of men designated by the head to make the decisions. This system is socialistic as the government owns and controls the factors of production. The government plans what to produce and how resources should be allocated. The system works under the principle that the interest of society should prevail over that of the individuals. Decision regarding the distribution of goods, lie in the hands of the government and, hence individual preferences are not considered at all.The market system deals with the economic problems by considering consumers choices. Consumers demand in the market as reflected in the prices of goods and services. The market prices serve as signals to the producers about what goods to produce and how much of these goods should be produced. The problem of production is therefore, solved by the price mechanism. In an economy where prices are continuously rising, people have always wondered what factors cause prices to fluct uate. The demand and supply are the main forces that cause prices to increase or decrease.From our daily experience of buying and selling, we know that higher prices influence people to buy less. Therefore, the demand function shows how the quantity demanded on a particular good responds to price change. As price increases, the quantity demanded of the product decreases, but as price decreases, the quantity purchased will instead increase. (If the price is low demand is high while if the price is high demand is low) Individual consumers, business firms and government agencies participate in the market place motivated by the desire to maximize utility (consumers), profits (business firms), orthe general welfare (Government agencies). People who are willing and able to buy a particular goods at some price become part of the market demand while those willing and able to sell the good demanded by people at some price are part of the market supply. The behavior of all buyers and sellers in a market determines the quality of good and services that is actually exchanged. With today’s emphasis on economics it therefore, pays to be equipped with the knowledge of economic system and learn the basic economics. Leftwich, Richard. 1969. An introduction to economic thinking. USA: Rhinehart & Winston Inc.

Managing Staff Essay

Health care managers have many different roles in any health care facility. According to Chapter 9 of Health Care Finance, â€Å"The manager is responsible for seeing that an employee is present and working for each position and for every shift required for that position’. Managers have a role to understand and know how to use staffing measurement known as the full-time equivalent (FTE). The role of health care managers can vary depending on their position as well as the size of the facility. The role of a health care manager consist of many different things such as staffing, budgeting, scheduling, marketing, accounting, and organizing decisions that will benefit the facility and ensure that everything is effective. â€Å"Group medical practice managers work with a group of medical doctors and handle the budgets, billing, personnel, and patients†, (Role of a Healthcare Manager, 2010). Another role of health care managers is to be available at all times. Comparing Productive and Nonproductive Time According to Chapter 9 of Health Care Finance, â€Å"Productive time actually equates to the employee’s net hours on duty when performing the functions in his or her job description†. Nonproductive time is paid-for time when the employee is not on duty: that is, not producing and therefore â€Å"nonproductive.† Some things that will consist of nonproductive time would be holidays, paid-for vacation days, personal leave days, and/or sick days. Some things that will consist of productive time would be an employee net time or days that they actually at worked on the job. Costs Tied to Staffing Costing is tied to staffing in a variety of ways, because the health care field is a 24-hour job. In the health care setting you have staffs employees working majority of the day. Some employee work sixteen hours shifts, but shift does change every eight to twelve hours in many facilities. The role of a manager is staffing, and employees normally work forty hours per week. If the facility consists of eight hour shifts then the staff would normally work eight hour shifts five days a week, and if it is a twelve hour shift the staff would work three in half days to get forty hours. The Difference between the Annualized Method and the Scheduled-Position Method There are two different approaches to use to compute the staff full-time equivalent (FTE). The Two approaches are the annualized method and the scheduled-position method. The role of a manager comes into place when concerning the annualized method, because the manager would take the productive days and the nonproductive days of each employee and account them in the formula used to complete the hours. The annualized method is a yearly thing and it is calculated with the time the employee has worked. The role of a manager comes into place when concerning the schedule-position method, because the productive days and nonproductive days are accounted for when filling a scheduled shift. The scheduled-position method is a weekly schedule thing. It is important to have a staffing plan in any health care facility. It is important to have enough staff present for the quality of the residents or patients. A staffing plan can help to determine what staffs are schedule and if more staffs are needed to work. Having a staffing plan helpful, because this way every employee time worked are accounted for when recording productive days and nonproductive days. Annualize Staffing Annualizing staff is important in any health care facility, because it is something that the staff have worked hard for and deserve what they have coming to them. Annualizing staff is important because the staffs will be get days off such as Christmas, New Years and etc., and still get paid for it depending on how long they have been employed, because the annualized method is hours accumulated on a yearly method. According to Chapter 9 of Health Care Finance, â€Å"Annualizing is necessary because each employee that is eligible for benefits (such as vacation days) will not be on duty for the  full number of hours paid for by the organization†. The Benefits of Recording Productive and Nonproductive Time There are many benefits of recording productive and nonproductive time in health care management. One benefit of recording productive and nonproductive time is that it improved productivity and decreased non-productivity. Some other benefits of recording productive and nonproductive time are to presence-to-performance ratio, to keep a time log, to make a checklist of recoverable time, and to sharpen the saw. It is important for managers to have a staffing plan available to manage staff and keep record of all staff hours to avoid miscommunication. References T Bureau of Labor Statistics. (n.d.). Occupational employment statistics. Retrieved from http://www.bls.gov/oes/current/oes113031.htm#ind Crainer, S., & Dearlove, D. (Eds.) (2004). The Financial Times handbook of management. (3rd ed.) New York, NY: Pearson. Tina Su (2010) http://workawesome.com/productivity/full-engagement-at-work/

Benefits and Challenges of Cloud Services

Cloud puting plays a great role in providing various advantages over the Smartphone applications and other technical advancements within the growing market place. This report is elaborating various benefits of cloud puting in this sector. Cloud puting for Smartphone-like devices apps development and growing in the marketplace Benefits of cloud puting over Smartphone applications Cloud puting provides various benefits to the field of mobile applications of the Smartphone (Chandramouli, Iorga & Chokhani, 2014). These applications make the operations and system functionalities easier with respect to the technical advancements as well as with respect to the user demands. Some of these advantages are elaborated in this report. These are explained as follows: Sharing of information : Previously the users needed improvised system architecture that is the hardware and software for sharing data and important information with the help of their mobile devices (El Amraoui & Sethom, 2016). In contrast with this fact, in the contemporary times, the users don’t need the plex architecture such as plex hardware and software for transferring their data and information. In spite of this, the cloud based smart phone applications made the system made these transfers easy and effective accordingly the contemporary scenario. Enhanced features and functionalities : New cloud applications are easy to operate the within the smart phones in order to maintain the effectiveness of the operations at present situation. In addition to this, enhanced features and functionalities of system provide more effectiveness to the users with respect to their demands and needs in the contemporary timing (Garg, Versteeg & Buyya, 2013). The technical feasibility and effective functional options provided through the cloud puting applications in the smart phones enhances the speed of operations as well as this ensures about the accuracy of the results collected from the cloud puting applications. Ease of access : Cloud provide various kinds of access to the users as this provides private, public and protected services to the users. All of these access patterns are easy to be operated by the users (Kovatsch, Lanter & Shelby, 2014). This accessing the process is not dependent on the place, time and other aspects related to the users applications. In addition to this, mostly the organization uses the private and protected features. Some cloud hosts provide the public access to their data in order to maintain its features. Broader reach of the users : Cloud features can be used globally that defines the effectiveness of the system architecture of the cloud puting approaches (Park & Kim, 2014). In addition to this, there is various other technical feasibility analysis that ensures about the effectiveness of the cloud puting over smart phone applications.   Cost effectiveness of the system architecture as well as the vendors : Now a days the cloud vendors are easily available and any organization or institute can utilize the cloud services within selective cost structure within their premises (Rodrà ­guez-Garcà ­a et al., 2014). Greentek is one application development organization that mainly deals with medical research and development aspects. In contrast with this fact, the organization wants to migrate their system architecture to the PaaS system of cloud system (Sunyaev & Schneider, 2013). In contrast with this fact, there are various challenges as well as various benefits involved in this migration process. These challenges and benefits are elaborated in this part of the report. These are given as follows: Quick Development and Testing : Greentek can easily cope up with the different configurations and developmental features of the system architecture. In addition to this, the deployment and development team of Greentek can easily operate multiple machines at different locations as per their demands (Willcocks & Lacity, 2016). In contrast with this fact the testing and other important development features can be tested with the help of PaaS application within the organization. Dynamic allocation : In accordance with the petitive market places, IT departments need the flexibility and operational excellence for implementing new application within the organization (Zhang, Cherkasova & Loo, 2015). Dynamic allocation provides effective testing opportunities and market analysis with the help of cloud application support. Increased focus for business and international entrepreneurship : The organizational heads are responsible for the effective decision makings and other important aspect involved within the system architecture of the Greentek. This aspect allows the organizational heads in solving various issues that helps them to focus on the international requirements of business (Zheng et al., 2013). In contrast with various kinds of benefits of PaaS applications, there are various challenges that are included within the Greentek. These challenges are elaborated as follows: Data security : Like other cloud puting applications, PaaS also involves various technical and data security related issues within the system architecture of Greentek. This aspect reduces the technical feasibility of the system architecture (Chandramouli, Iorga & Chokhani, 2014). The third party hosts involves various malicious codes and effective threats within the system architecture of the organization. Limited Flexibility : The PaaS solution cannot match with the IaaS applications or solutions within the organizational structures (El Amraoui & Sethom, 2016). The product of PaaS does not match in patibility with the SaaS products. This aspect also reduces the effectiveness of the system architecture in PaaS applications in Greentek. Customer Captivity : The customer captivity with the help of limited number of PaaS vendors is not enough to serve them better way (Garg, Versteeg & Buyya, 2013). This aspect also reduces the effectiveness of the system offerings of the PaaS. Problems of integration : There is various integration issues involved within the system architecture of the PaaS applications. This application can trigger the increase of plexity of the system. Greentek wants to implement the SaaS application in order to improvise their system architecture. In contrast with these facts, there are various challenges of SaaS applications and these are explained as follows: Security and privacy challenges : SaaS is nothing but the application of clod base and it involves various security and privacy threats within the system architecture within the technical domain of Greentek. This aspect is considered as one of the most effective challenges of Greentek. Hybrid IT infrastructure : SaaS is one of the most plex hybrid architecture that offers various plexities within the system architecture of Greentek. Once the organization bines its existing system architecture with the cloud applications then it b es more plex than the previous one (Kovatsch, Lanter & Shelby, 2014). Complex architecture : plex architecture is another disadvantage of the SaaS applications involved within the system architecture of the Greentek. In addition to this, the plex architecture involved within SaaS cloud set up makes the operations tough to be managed (Park & Kim, 2014). Lack of skills among employees :   Most of the time, the employee does not have proper skills and effective knowledge about the system architecture of Greentek (Rodrà ­guez-Garcà ­a et al., 2014). This aspect reduces the chances of managing the plex system architecture of Greentek. Access challenges : In contrast with various disadvantages of the SaaS, access challenge is another disadvantage of SaaS applications. Whenever any organization or system heads are using the tools of SaaS, access control b es a difficult challenge for them (Sunyaev & Schneider, 2013). Any traditional software offers various monitoring setting to the users in order access the information and data within the cloud. In contrast with this fact, the SaaS applications does not provide this controlling measures to the users in order to maintain the system architecture and various other functions. Time constraint : Time constraint is another technical disadvantage of the SaaS applications within the system architecture (Willcocks, & Lacity, 2016). As the plexity of the system architecture is increased due to the SaaS implementation process, time constraint makes the system architecture more inefficient in Greentek. Faulty integration : Faulty integration is another disadvantage of the SaaS application within Greentek. In addition to this, the accounting and sales data are not synced with the system architecture of SaaS application (Zhang, Cherkasova & Loo, 2015). This is known as the faulty integration of the SaaS application within any organization. Uploading of files and other aspects that are important to be connected may create issues during the transfer of files and data. This report is elaborating all the benefits of the cloud puting in the field of Smartphone applications in the present era. This assignment is considering Greentek, one application development organization that wants to implement SaaS within their organization. In contrast with this fact, various benefits and challenges are being elaborated in this assignment. Chandramouli, R., Iorga, M., & Chokhani, S. (2014). Cryptographic key management issues and challenges in cloud services. In  Secure Cloud puting  (pp. 1-30). Springer New York. El Amraoui, A., & Sethom, K. (2016, March). Cloudlet Softwarization for Pervasive Healthcare. In  Advanced Information Networking and Applications Workshops (WAINA), 2016 30th International Conference on  (pp. 628-632). IEEE. Garg, S. K., Versteeg, S., & Buyya, R. (2013). A framework for ranking of cloud puting services.  Future Generation puter Systems,  29(4), 1012-1023. Kovatsch, M., Lanter, M., & Shelby, Z. (2014, October). Californium: Scalable cloud services for the internet of things with coap. In  Internet of Things (IOT), 2014 International Conference on the  (pp. 1-6). IEEE. Park, E., & Kim, K. J. (2014). An integrated adoption model of mobile cloud services: exploration of key determinants and extension of technology acceptance model.  Telematics and Informatics,  31(3), 376-385. Rodrà ­guez-Garcà ­a, M. à ., Valencia-Garcà ­a, R., Garcà ­a-Sà ¡nchez, F., & Samper-Zapater, J. J. (2014). Ontology-based annotation and retrieval of services in the cloud.  Knowledge-Based Systems,  56, 15-25. Sunyaev, A., & Schneider, S. (2013). Cloud services certification. munications of the ACM,  56(2), 33-36. Willcocks, L. P., & Lacity, M. C. (Eds.). (2016).  The new IT outsourcing landscape: from innovation to cloud services. Springer. Zhang, Z., Cherkasova, L., & Loo, B. T. (2015). Exploiting cloud heterogeneity to optimize performance and cost of MapReduce processing.  ACM SIGMETRICS Performance Evaluation Review,  42(4), 38-50. Zheng, Z., Wu, X., Zhang, Y., Lyu, M. R., & Wang, J. (2013). QoS ranking prediction for cloud services.  IEEE transactions on parallel and distributed systems,  24(6), 1213-1222.

Starbucks Corporation. SWOT Analysis Research Paper

Starbucks Corporation. SWOT Analysis - Research Paper Example In keeping with the case study, it can be ascertained that the employees in Starbucks used to follow the trend of informal dress-code. The casual dress-code fosters a stress-free environment within the organization. Furthermore, Howard Schultz, the vice president of the company perceived a vision of making Starbucks a national company. He wanted to incorporate values and policies, which will ensure goodwill and trust of the customers along with the employees. The new Starbucks established by Howard Schultz operated 9 stores. However, the newly formed management lacked experience, which stands to be the weakness of the new establishment. In order to overcome the challenges pertaining to management issues, Lawrence Maltz was appointed as the executive vice-president. His skills and strategies provided a new edge to the company (Shah et al., 2006). Correspondingly, the strategy of the company to expand its business in Chicago resulted in challenges. According to the case study, the Chicagoans did not prefer ‘Dark Roasted’ Coffee, which was a major weakness of the management strategy. Furthermore, the expenses incurred in the product processing in Chicago were much higher as compared to that of Seattle. Furthermore, the rent was also very high along with the wage rate. Starbucks expenses increased in Chicago store. In this regard, the advanced strategies taken by the company’s management included increasing labor costs and maintaining higher rents. This strategy ensured higher profits for the company in Chicago. Another key strength area of the Starbucks was its workplace environment. The management of the company endured a strong belief that the employees higher pay scale and fringe benefits act as a mechanism to attract the skilled and motivated individuals as the workforce. The strategies formulated to att ract the human capital acts as one of the major strengths of the company. After acquiring a better position in the homeland, Starbucks decided to expand its operations beyond national boundaries. It had planned two differentiated strategies, i.e. either to establish a company owned and operated store or to provide license to a local company to promote the Starbuck’s products. Uncontrolled expansion of the Starbucks operating store can be termed as a decisive weakness. It has been observed that the company plans for the expansion at the cost of their being different from others. It earned profit in the international market based on its premium coffee brand that has differentiated characteristics, which can be termed as one of the company’s weaknesses (Shah et al., 2006). Starbucks expansion plan to operate its stores internationally can be regarded as a major opportunity for the company. This strategy of the company provides it an opportunity to gain advantage over the international competitors. Moreover, the product line expansion of Starbucks also renders it major growth opportunities. The continuous innovation and commitment of the company had been rewarded in the internatio

Read ch's 3 & 4 in the book Creating Graphics for learning and Essay

Read ch's 3 & 4 in the book Creating Graphics for learning and Performance and answer the focus questions, do the web activity, - Essay Example Extraneous cognitive load refers to the extra load presented in the form of input which is irrelevant to the topic primarily being addressed in the learning process. Germane cognitive load is one which facilitates the learning by association or sequencing the sensory inputs into meaningful units for the learner. Why should designers focus on working memory? Designers should focus on the working memory because it is that part of the memory where the information is held for a few seconds and organized into rational structures, which if reinforced with germane cognition can lead to a permanent impression in the long term memory, the latter being permanent in nature (Atkinson & Shiffrin, 1968). Working memory cannot hold more than 4-7 units during an interval of time and the visual artist should be able to identify the best visual and auditory inputs, structured into chunks, to have the maximum cognitive effect. Moreover, it is the working memory faction of human cognition where the info rmation processing takes place. The auditory and the visual channels also act in cohesion at this juncture for maximum impact (Pavio, 1990). Moreover, the episodic buffer is also created in the working memory area where the integration of visual and auditory inputs takes place (Baddeley, 2000). What is the relationship between selection, organization, and integration and figure-ground, hierarchy, and closure? The information processing theory suggests that the sensory input is processed selectively in the working memory where it gets organized into rational cues which interact with previous individual impressions’ and memory to form a cognitive pattern which may or may not be taken up by the long term memory. Selection, therefore involves filtration of the received sensory inputs in order to unburden the brain from information load. The subject involuntarily even selects the information which he or she is not at all aware about previously and this should be the focus of conce ntration for a creative visual designer. The intended informational input should therefore be structured in a manner so that it is aimed at the normal grasping or perceiving capability of the human brain. Organization of the provided inputs takes place according to the preexistent knowledge and the ability of the learner to grasp the meaning of the visual and auditory inputs into meaningful patterns which can be sustained for a long term impact. Integration of the provided visual and auditory inputs takes place in the working memory where they act upon simultaneously. Verbal and visual inputs when provided together are better integrated than when provided following each other. The figure ground principle suggests that the human mind is structured to perceive and separate the figure elements from the ground elements i.e. particular shapes elicit particular responses without going into the details of the object. Hierarchical organization of information takes place according to categor ization of information into layers according to the degree of importance placed on them. When sensory inputs are organized into a perceptible pattern, the whole information is more than the sum of its parts as suggested by the gestalt theory. In that case, a person with past experience can visualize the ‘whole’

Walmart's Purchasing Strategy Coursework Example | Topics and Well Written Essays - 750 words

Walmart's Purchasing Strategy - Coursework Example The purpose is to keep the manufacturing company’s running. In addition, Walmart, supplies stores from their own warehouse and replenishes in two days on average. The pricing strategy is a method adopted by an organization to position a product. It usually depends on the average costs, customers’ perceived value of the competing product (Marburger, 2012). Walmart offers goods at low prices and it is widely known for this. The slogan â€Å"everyday low prices† has helped the company make major decisions, including the use of technology, distribution, and marketing. The company’s mission is to offer the lowest price and to keep cutting costs to offer the lowest price than its competitors. The company’s aim has always been to price the products at lowest so that they can maintain their customers as well as to have more customers purchase from them. Walmart creates a perception strategy that the prices of its products are lower, thus making customers continue shopping at Walmart. They place a very low priced fast moving item at a strategic spot in each store section. This makes the customers have the perception that since the staring item is at a lower price, and then all other items have low prices. Additionally, Walmart has focused on small towns that face neglection by competitors by introducing the everyday low price concept to grab their potential. The concept promised the customers of a wide variety of goods, branded and unbranded, at low prices. Walmart provides goods that are 15% cheaper compared to its competitors and as a result, it gained loyalty to the rural customers. This helps Walmart generate more profit due to its large volumes. This has been a key contributor to the company’s growth in many years. Moreover, the company checks the receipts of customers who have shopped elsewhere. If they find that an ind ividual paid too much for the goods in

Internet technology Essay Example | Topics and Well Written Essays - 500 words

Internet technology - Essay Example In addition, news can be received almost within a minute of their happening; and lastly, it has resulted in unintended threats such as cyber attacks among others. A new collaborative environment has developed on the internet in the past few years. People who would otherwise have not known each other or possibly interacted only a few years ago can now share information over the internet over extremely long distances and in different time zones. This has led to the development of new ideas which without the internet would never have come to into existence. A consequence of this is the reduction of physical interaction between people which has now become more or less non-physical. This lack of physical interaction has led to most people living a very artificial life which they can twist into anything they would like to be, although in most cases, they can be considered lies. The internet has reduced the personal safety of its users because such people of child predators tend to establish initial contact with children online and lure them into very dangerous situations. Furthermore, verbal attacks and malicious messages can be delivered online with little or no censorship because the internet has no single governing entity. An additional result of there not being an entity to control the internet has been its contribution to the violation of copyright law through the illegal distribution of copyrighted material on the internet by individuals. This denies the creators of such material as movies, music, and books the right to earn royalties from their work and it has instead led to its use without their consent. The past recent years has seen the emergence of multibillion dollar social network companies based on friendships and photos. Social networking has become big business online with such major social networks as Facebook, Twitter, and My Space collecting huge revenues from advertising and the sale of their users’ personal information to other commercial

Reflective Learning Essay Example | Topics and Well Written Essays - 1000 words

Reflective Learning - Essay Example One of our primary goals was to make the work innovative, original and creative to the maximum extent. In order to achieve that, we used to do brainstorming. It helped us collect the required information at the outset so that we would be able to be articulate in manipulating the data thus retrieved. The ideas collected through brainstorming were exchanged with one another and the best and most practicable ones were selected for further consideration. The communication generally went calm and meaningful. Owing to the diversity of cultures we came from, each one of us had his/her own mother tongue that was different from others. Nonetheless, it was essential to select one language as a medium of communication so that the inconveniences could be minimized. Therefore, we mutually decided to conduct all conversations in English alone. This solved the problem to much an extent. Those of us, who were not very fluent in English in the start, started to gain confidence with the passage of tim e, and improved English speaking skill. Quite often, we used to indulge in functional conflicts. The criticism made by team members was carefully constructed and was based on prudent observation. Accordingly, the team members took criticism positive and used it as a means to improve their individualistic and collective performance. In order to make sure that the quality of relationship and understanding between individual members of the team did not decline, we would conduct a complain and confront session in which every body would be free to say anything to anyone and criticize one another. This session not only helped regulate the tensions, but also used to be a very enjoyable activity. In the very first meeting, we had divided our responsibilities according to one another’s interests. Belbin team roles like implementer, shaper, and coordinator had to be distributed among the team members. Each of these roles had their own requirements. Fore example, playing the role of imp lementer required the individual to be quite well organized in his/her approach and to be predictable. The individual, as an implementer, should choose ideas and implement them slowly but effectively. The role of shaper asked the individual to invest too much energy and action in the work. The individual was supposed to insensitively challenge other team members to make them move on. The one who assumed the role of coordinator would make others concentrate on the work and would be in a controlling position. Roles were assigned according to individuals’ interests. Where two or more people had the same interests, it was essential to assign the responsibility to only one while others had to sacrifice. In order to solve such issues without any fuss, we would conduct the voting. The individual who won maximum votes would be assigned the responsibility to his/her choice, while others had to select from the remaining options. Thus, rational measures were taken to make important deci sions in minimum time and with maximum efficiency. In every work that is to be accomplished by a team, it is quite essential for all members of the team to always be fully aware of the progress of work. We had a meeting at the end of every single day in which we would make one another aware of the progress made during the very day and would plan the target for the following day. We looked up to the meetings in order to

Death and birth of stars Assignment Example | Topics and Well Written Essays - 250 words

Death and birth of stars - Assignment Example The last known supernova occurred about 140 years ago in our galaxy. It was not recognized because it occurred close to the galaxy center. Our galaxy has been deficient in production of supernovas because only one has occurred in about 140 years as opposed to the documented probabilities. 4. One solar mass pre-main sequence tends to radiate more energy in the conformation of excessive heat: the need to acquire stability. Less energy is radiated upon entry into main sequence. It reaches equilibrium and becomes opaque. Energy tends to be conserved internally and hence less energy radiated and thus the observed reduction in luminosity. 5. Collision and Fusion force theory: it is proposed that water came to be on earth as a result of bombardment of comets; ‘wet’ asteroids and ice particles. Even though it may seem right, a humongous number of comets would be required to collide and form the huge should have been 6.36 million with a 40% ice-water as mass. This theory could be misleading because such huge number of comets might not have existed to pass close to earth, collide and form water. It is not clear if they could have produced about 1.33x10^18 tons of all water on earth. Second is the adhesion of water on interstellar dust particles theory. One theory proposed by Dr. Drake has indicated that water was already present on dust particles from the interstellar clouds. This through computer stimulations has established strong evidence that through adhesion forces; it could just be as true that water came to be on earth under such conditions. These forces were responsible for retention of water on dust particles even under extreme temperatures and pressure. This later joined to form water. This theory poses certain inconsistencies because it’s hard to really very water could have been held for that long on interstellar dust when planets

Business Environment of Sri Lanka Telecom Plc Essay Example for Free

Business Environment of Sri Lanka Telecom Plc Essay If not for all of them my assignment wouldn’t have been a success. Kevin De Silva Executive Summary This assignment gives an exhaustive analysis focusing mainly on the business environment on one of the most leading companies in the communication industry of Sri Lanka. It is also the national telecommunication service provider of the country, Sri Lanka Telecom PLC. Task one gives an in-depth analysis of what the organization is, on what corner stone’s it is built on, what it is now, and its purpose of existence, based on their norms, beliefs and traditions. Such as their vision, mission, aims, goals, market share and market growth. It also shows the relationship between the organization and its stakeholders, considering the expectations of the stakeholders, and the responsibility the organization has towards them. Task two (part one), explains the market types that are available in the industry, and in which market type SLT operates in. It also shows the demand in the total industry versus the supply of SLT showing how much of the market is being served and satisfied by them. The reasons for their success in being the number one service provider is identified through their level of innovation, technology and research and development, and is also shown how it is linked in operating in the global arena and the global impact of the organization, the markets they are targeting and how they are planning to enter those emerging markets. At the end of these two tasks we will have a very good understanding on the business environment of Sri Lanka Telecom PLC. Task two (part two), with related to the previous tasks have a more generalized approach. It speaks about two main instruments in the economy the monetary and fiscal policy. This is then related to Sri Lanka and United Kingdom by showing the similarities and differences in the execution of these policies. It then shows the effects of these economic policies on the communication industry, by showing how it affects the sales and production. The tax trend of the organization and reasons for the trend are also shown. All these information will be presented briefly and clearly in a single page poster. Task two (part three), is a presentation on the key economic factors of Mexico. The slides of the presentation are attached. California Management Review. 1983. Stockholders and Stakeholders: A new perspective on Corporate Governance. ) Diagram 3 – Categorization of Stakeholders â€Å"We have thus enhanced value with each of our stakeholder segments – shareholders, customers, employees, investors, suppliers, regulatory and other related state authorities, the media, the community and in the larger context, the State. † (Sri Lanka Telecom. 2011. Sustainability Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 3. 2 Employees Employees are those who keep the organization in operation, while expecting salaries and wages in return, along with job security and job satisfaction. They have the power to influence the quality of the service of the organization. SLT has a labour force of 6,297 as of June 2011. (TRCSL. 13/10/2011. Telecommunication Regulatory Commission of Sri Lanka: Statistics 2011 June. [Online]. Available: http://www. trc. gov. lk/information/statistics. html. [27/12/2011]. ) 3. 3 Shareholders Shareholders are those who invest in the organization expecting higher dividends. They have the power to elect the directors of the organization. Shareholders of SLT are as follows, * Government of Sri Lanka which holds 52% * Global Telecommunication Holdings N. V. of Netherlands 44. 98% * Public 3. 02% 3. 4 Customers Customers are the key stakeholders of any organization, if not for customers the organization wouldn’t exist. They expect value for money and good services, and they have the power to influence the revenue of the business. SLT’s customer base is over 5. 5million. â€Å"The SLT Group has a customer base of over five and a half million including multinational corporations, large and small corporate, retail and domestic customers† (Sri Lanka Telecom. 2011. Management Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 3. 5 Suppliers Suppliers are those who supply all the raw materials for an organization to function. In the case of SLT it could be electronic equipment and accessories that aid the telecommunication industry. The suppliers influence the quality, price and availability of the products, and they expect prompt payments and long term contracts. Some of the suppliers for SLT are ZTE Corporation China and other suppliers from Thailand. â€Å"†¦. while related team members visited the equipment supplier in Thailand for more in depth skill development† (Sri Lanka Telecom. 2011. Management Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 3. 6 Government Diversify our portfolio of products and services and diversify our business through new innovative business models, sustainable partnerships. (Sri Lanka Telecom. 2011. Management Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 4. 5 Market Share Fixed and Mobile Broadband – Total Market Share Diagram 4 – Total Market Share (Fixed and Mobile Broadband) Fixed Line – Total Market Share Diagram 5 – Total Market Share (Fixed Line) (Sri Lanka Telecom. 2011. Annual Report: 2010,2009,2008,2007,2006. Sri Lanka: Sri Lanka Telecom. ) 4. 6 Growth of Market Share

Relevant Concept Of Celebrity Endorsements Marketing Essay

Relevant Concept Of Celebrity Endorsements Marketing Essay Introduction In the introduction this research paper will be providing an insight about the research area. It would begin by briefly discussing the background and relevant concept of celebrity endorsements and how it affects the consumer pre-purchasing behavior. 1.1  Ã‚  Ã‚  Ã‚  Ã‚   Background Advertisement came into existence in early 18th Century. Since then the concept started playing an active role in the development of the society in the early 1930s.Most of the celebrity back then used their status in society to promote product, service or charity. These celebrities performed stage shows; modeling, sports activities and most of them were from movie industry (Kambitsis, Harahousouy, Theodorakis and Chatzibeis, 2002). In the early 19th century, worlds first celebrity endorser Lillie Langtry (British actress) appeared in the advertisement for pear soap. It marked the beginning of the brand representation by endorsers. These endorsers according to the Tellis (1998) can be divided into three major groups experts, lay endorsers and celebrities. Here experts are those people who know about the product and they have limited knowledge about the product which they have assembled during study, training or experiences. Such an instance can be shown in advertisement where dentist for toothpaste advert or nutritionists for healthy food items as both of them are able to provide an expert opinion about the product. Secondly lay endorsers are people who may be real or fictional, which resembles to the target groups and can be quite effective to provide message. Thirdly comes celebrity endorser who can be defined as the people who enjoys public recognition and who uses this on the behalf of a consumer good by appealing with it in an advertisement (McCracken, 1989, p.310). Celebrity endorsements are used for advertisement just because they can create an appeal and can increase its attractiveness for the viewers and consumers. For example Michael Jordan acted in advertisement for Nike; David Beckham for Gillette and newly made football cup advert of coca cola where Roger Millas celebrates wonderful world of football goals. According to Ohanian (1999) both theory and practice proves that the use of super stars in advertisements generates a lot of publicity as well as draws the attention of public. Most of the companies try to utilise the already made image of the celebrities to attract more customer base and increase their loyalty. As in this highly competitive business environment brand loyalty has become the utmost important for success. Companies use celebrities endorsement in the advertisements so that they are able to associate with celebrity and are able to cash there image for a long period of time. It is said that, If the consumers are able to see the link between the celebrity and the product then the endorsements can be highly effective (Hsu and McDonald, 2002). It is believed that attractive endorsers can be highly affective while promoting products and can be used to enhance consumers attractiveness. Attractive people have greater influences on the consumers compared to unattractive people (Till and Busler, 1998). Till (1998) states companies used celebrity endorsers either sporadically or opportunistically at the whim of the client or the agency. Paying back for the investments in the celebrity endorsement usually comes from using the celebrity regularly over time. The reputation strengthens the associative link for those consumers who were already aware of the celebrity endorsement. It also increases the pole of consumers who begins to make themselves aware of the link between the brand and the celebrity. Some marketers change celebrity endorsers very frequently which weakens the benefit expected to be derived from the endorser. Such as Nikes consistent use of Michael Jordon has encouraged customers to think about Nike when thinking about Jordon and vice versa these have shown that Nike and Jordon have become a part of each others association similarly association of the Nike and Tiger woods have made same impact as whenever customers think of golf products they think of the Tiger woods and its endorsed Nike product. McCracken (1989) proposed the hypothesis that endorsers are more effective when there is a fit between the endorser and the endorsed product. Byrne et al (2003, p.289) states celebrity can help the brand to rebuilt and even create a new identity with new dimensions. Celebrity endorsement boosts brands attractiveness among the consumers and saves valuable time in terms of creating the credibility. When consumers see a credible celebrity endorsing a product they think the company has to be good and reputed. The major job for the company is to choose the right kind of the celebrity for the endorsement and its the job of the advertisers within the company to match the companys image or product with the personality of the celebrity and characteristics of the target market to establish effective message and mass expectance. According to the Shimp (2003) two general attributes which are important when determining the effectiveness of the endorsers as well as the communications effectiveness are credibility and attractiveness. The first attribute concerns endorsers quality of being believable or trustworthy and the achievements and skills of the celebrity which could correlate with the brand image. The latter attribute refers to the celebrities ability to appeal, attract and engage large consumer base on the basis of their attractiveness. A good example of these would be golf star Tiger Woods whose scandalous image resulted in his ruining his credibility among the consumers which lead to his sponsors (ATT, Gillette, Tag Heuer and Accenture) dropping his advertisements and Anna Kournikova who although has never won any pro-level tournament but was still used by Swiss watch maker Omega to endorse their products because of her international reputation and appealing looks. Purpose and research questions Many of the previous studies on the celebrity endorsement have been focused on how celebrity endorsements influence consumer behavior. But there has been less consideration on the empirical   research on celebrity endorsement specifically on sport celebrity endorsements and in what manner do they use celebrity and how do they addresses the future returns on the investments in celebrities. The lack of proper research in this area inspires the present dissertation. So the main aim of this research would be to gain deeper understanding of the celebrity endorsement and how it influences the consumers behavior specifically in sports industry. To be able to achieve that following question were formulated: 1. Why does sports industry uses celebrity endorsements for promotional strategy? 2. How does celebrity endorsement affect the consumer behavior in sports industry? 3. How does company select the celebrity? 4. How effective are celebrity endorsement for sports industry? Demarcations This topic falls into the very broad area. Limits of both time and resources have led this research to focus on the very specific questions. Therefore the research paper will concentrate specifically on sports industry and will analyses the prominent companies in the field.   Furthermore there are several viewpoints which could be adapted in the research of the celebrity endorsement. There is consumers view point as they are affected by celebrity endorsement and then there is a companys point of view as they use celebrity endorsement as there promotional strategy. The research is done by keeping in mind that both points of views are highly important in understanding the consumer behavior as well as companys approach in promoting celebrity endorsement. Literature review This section of the research paper would be discussing what has already been done by other authors on the topic and their conclusion about the effect on consumer pre-purchasing decisions. Celebrity image is one of the major concerns for the endorser. Whichever company is endorsing celebrity the major issue they have to see is the compatibility between the celebrities and their brand. Advertising companies look for celebrities who compete and maintain an image (Kambitsis et al, 2002). Mostly companies are looking for the some basic properties such as likeability, expertise, trustworthiness and similarity thats what makes celebrity endorser to become a source of persuasive information and this creates a sense of certainty .Physical attractiveness of the endorser is also considerable and can be highly effective in producing an effective message. Acceptance of a message by a receiver could be influenced by celebrity endorsers as believable sources of information about a product or a firm (Amos et al, 2008). The use of celebrity endorsers to support products is explained by balance theory principles too. According to theory, successful companies establish an emotional rela tion between the observer and the endorser and a relation between endorser and brand too (Mowen, 2000). One of the important issue which arises here is whether there is a link between the consumers purchasing intention and celebrity endorsement. Many researchers have concluded that they have observed that many customers will pay a premium price for the product which have been endorsed by celebrities then product which have not been endorsed by celebrity. But the consumer should be able to see associations between the product and endorser as well as his/her intentions and purpose with the endorsers. The question that arises here is how does consumer associates itself with the celebrity endorser, to make a connection and association. It can be simply identified as most of the   companies choose an endorser who uses the product and where the use of the product is reflected due to endorsers professional expertise (Daneshvary and schwer, 2002). An athlete endorser such as David Beckham endorses football shoe then association can be seen but if he endorses golf products or racing car then customer will not be able to identify association. Therefore companies have to be very careful while associating with brand and product with the endorser so that they are able to utilize endorsers capabilities according to their need. Celebrity endorsement based on attractiveness is common among everyday consumers which, most of the time, effect consumers positively. Michael Jordon is an example of an attractive endorser but his effectiveness is likely greater when endorsing to this athletic ability is more rather than the products which are not relate to athletic performances. Consumers often have the positive effect towards the product and the celebrity despite the fact it is well known that the endorser earned a lot when promoting a product. (Cronley et al., 1999) Its more effective to use celebrity endorsement constantly to increase the strength of the link between the celebrity and the endorsed brand. Its also more effective to use celebrity who is not associated with another product (Till, 1998). When a Celebrity endorses only one or two products it is significantly more trustworthy than a celebrity who endorses even more products (Tripp at al., 1994). Celebrity endorsement can have both positive and negative effect on companys image e.g., many celebrities who switch their endorsement to the rival brands increase the risk of negative impact and confusion among the consumers. Pros and cons of celebrity endorsement Erdrogen (1999) states that academic findings and company reports safely argues that celebrity endorsers are more effective than non celebrity endorsers   when it comes to generate all desirable outcomes (attitudes towards advertisings and endorsed brands, intension to purchase and actual sales). Companies mostly utilize celebrities whose public image and personality match with product and the target audience and who have not endorsed previously. It has been clearly understood by the advertisers that celebrity endorsement has the significant potential to increase the recognition of the product and the brand. The increasing competition and new product increase in the market have made companies and marketers to use attention creating media stars to assist product marketing (Erdogan, 1999). With recent technology such as remote controlled televisions, video controlled systems, internet and satellite television, the power over programmed advertisements have increased and has made advertising more challenging. These threats with increased products, competition and technology development can be eased by the use of the celebrity endorsements as celebrity presence in the advertisement tend to   make impact on consumers reaction toward the advertisement and can help making advertising stand out from the clutter(Erdogan, 1999). Advertisers use celebrity to develop the communication between the consumers and the brand by cutting down excessive noise in the communication process. Some of the most complicated problem with the global marketing is to enter foreign countries due to cultural roadblocks such as time space, language relationships, a powerful risk, masculinity, femininity. And to overcome this problem companies hire local celebrities as they are powerful means to enter the foreign market. It makes it easier for companies to make the local people understand and associate the product with them. But it can also bring too many risks as well mostly because celebrities loss of credibility due to the frequently changes in endorsements or if celebrity drops in popularity. Therefore celebrity endorsement is a creative as well as risky tool for the companies. The whole process of celebrity endorsements needs a proper strategic plan before risking their investment.   Celebrity Endorsers Effect on consumers attitude Marketers and advertisers are particularly interested in consumers attitudes towards advertisements and brands. They always need to be aware of how sensitive consumers are about the adverts and brands. And they should know how do consumers start liking the product and consider it. It very much depends upon the consumers attitude towards certain product or brand or celebrity endorser. An attitude shows whether we like something or not. Attitudes have three basic components: affective, cognitive and behavioral. Affective component is related to our liking or feelings about an object. Cognitive is referred to beliefs about an object and behavioral component regards actions we take about that object (Severin and Tankard, 2001). Attitude towards advertisement is defined as a learned tendency to respond in a consistently desirable or undesirable approach toward advertisement in general (Haghirian, 2004). Determinants of advertisement consist of attitude towards the advertiser, assessment o f the advertising execution itself, the mood evoked by advertising and the extent to which the advertising affect viewers encouragement. A successful advertisement in one country or region is not necessary it will be successful in other parts of the world as what makes advertisement impressive will change noticeably in cross-culturally. Many researchers have concluded that the use of the celebrity endorsement in advertising creates constructive impact on attitudes of the consumer towards products and brands with which they are associated. Agarwal and Malhotra (2005) have defined brand attitude as consumers general evaluative judgment of a brand based on brand beliefs. Such beliefs concern product-related attributes, like practical and experimental benefits. A successful endorser is able to enhance intentions and preferences towards brands directly or indirectly. An endorser who has major source factors of credibility (like expertise, trustworthiness and effectiveness) is able to imp ress purchase intentions of the consumer considerably (Liu et al, 2007). Information from a credible source can impress ideas, attitudes and behaviour through a process called internalization(Belch and Belch, 1993).   Internalization occurs when the receiver is motivated to have an issue. The receiver learns and accepts the idea of the credible spokesperson, since he supposes that information of this person represents an accurate position on the issue. Therefore, if such spokesperson who is known to be an expert endorses a product, consumers will more probably have a desirable idea about that advertisement and brand and they will consider it in their shopping list the next time they go shopping. Researchers have used the identification process of social influence in order to explain the effectiveness of celebrity endorsers (Basil, 1996). This theory suggests that if an individual identifies with another individual, then he is more likely to accept an attitude or behavior of that individual or a group. The internalization process of social influence occurs when an individual accepts influence because the induced behavior is congruent with his value system. An individual accepts the influence, since it provides a solution to a problem (Daneshvary and Schwer, 2000) A successful endorser strategy can enhance the level of consumers recalling towards product information, reinforces consumers recognition to endorsed brands, positively influences consumers attitude to low-involved products and even enhance consumers purchase intention and preference towards brands (Liu et al, 2007) Celebrity endorsement and its involvement sports industry Sports industry is becoming the vital revenue generator in world economy and it is mainly due to increase in the broadcast coverage of important sporting events like Olympics, World Cup football, UEFA Cup, Wimbledon, US Open, Australian Open, French Open, Formula 1 racing, World Athletic meet, NBA and Basketball championship .Due to increase coverage sports persons have started becoming celebrities as more and more people know them and consider them as their idols. Sports celebrities have become major spectacles of todays media culture. Sports celebrities have been looked upon as role models from the todays young generation.   Most of the sports companies (Adidas, Nike, Wilson, Puma, Slazenger, Stiga, Dunlop and Yonex ) which have international recognition wants to have an international sport celebrity which is recognised by the most of their consumers and has enough credibility and attractiveness to appeal to large customer base. Due to which, Celebrity endorsements in the sport i ndustry continues to grow both in number and value. Certain athletes are utilized by brands as endorsers of their products because of the celebrity status gained by these athletes as a result of their success in their chosen sports. Most models of celebrity endorser effectiveness proposed by previous researchers have been based upon two basic models: the Source Credibility Model (Hovland, Janis, Kelley, 1953; Hovland Weiss, 1951) and the Source Attractiveness Model (McGuire, 1968). The Source Credibility Model significances that the effectiveness of the message is largely determined by the expertise and trustworthiness of the celebrity endorser, which offers explanations for why certain athlete endorsers such as highly successful mens tennis professionals Andre Agassi, Rafael Nadal, and Roger Federer could easily represent any brand of tennis equipment. In a different vein, the Source Attractiveness Model significances that similarity, familiarity, and liking of celebrity endorsers primarily determine their effectiveness, which attempts to explain why some athletes such as Manning, Woods, and racecar driver Dale Earnhardt Jr. can endorse brands in many different product categories. A general measure of physica l attractiveness has often been used to assess celebrity endorser effectiveness, assuming what is beautiful is good (Dion, Berscheid, Walster, 1972). However, mixed findings suggest that caution should be exercised in basing endorsement decisions on this model alone, since consumers perceive physical attractiveness differently. The Product Matchup Hypothesis (Forkan, 1980; Kahle Homer, 1985; Kamins, 1989; Kamins, 1990) emphasizes the need for a matchup, also referred to as congruency or fit, between the celebrity and the product. For example, the fit between Woods and Nike Golf is undeniable. However, according to sport marketing consultant Marc Cagins, Woods has failed as an endorser for Buick because of a lack of fit: People always shook their head as to why he did the deal anyway with Buick. If hes going to do a deal with GM, you would have thought Cadillac more than Buick (Thomaselli, 2008, p. 28).Research based on attractiveness matchup and expertise matchup has supported the hypothesis that celebrity/product fit remains critical to endorsement success. Kamins (1990) tested the matchup hypothesis based on attractiveness and found that the physical attractiveness of a source only mattered when an attractive source was paired with an attractiveness-related product, resulting in increased perceived source credibility and attitude toward the advertisement. Current examples would include the female tennis professionals and sisters Serena and Venus Williams Avon cosmetics campaign and the European mens soccer star Thierry Henry/Woods/Federer Gillette campaign. In a study examining the impact of gender and physical attractiveness on responses to motorsports sponsorships (Roy, Stewart, Goss, 2003), attractiveness played a greater role for female drivers than for male drivers, with the more attractive female drivers perceived as possessing greater expertise with products such as shampoo, tanning products, and dietary products. However, Bower and Landreth (2001) found that highly attractive models were not more effective than normally attractive models for problem-solving, attractiveness-related products and attributed these results to the premise that consumers perceive highly attractive models to have never faced an attractiveness-related problem and therefore have little expertise using these products. To illustrate, this premise would suggest that the current campaign utilizing female tennis star Serena Williams for ProActiv acne medication would be unsuccessful. However, a moderately attractive model may be more likely to be perceived to have faced an attractiveness-related problem and overcome it using the advertised product, fully illustrating the premise that the expertise of the source is more important than the attractiveness of the source.   Chapter 3 Methodology Research can be defined as the search for information or as any organized investigation to establish facts. There are two main types of research methods: quantitative and qualitative. Quantitative study uses numerical data to test hypothesis under investigation, which is flexible and objective. Qualitative study uses softer approach to look at perceptions and insights of people based on few samples but in great depth (Silverman, 2006) In quantitative research usually numerical data is collected through surveys.  So that they are able to observe surveys and develop it into the meaningful results. In quantitative research it is important to collect large sample to develop fairly accurate results, small the sample less chances to develop proper results. Qualitative Research Qualitative research helps in developing more meaningful complex researches. It has been characterized into four main approaches: they are observation, record, interpretation and conclusion. In qualitative research data is collected by focus groups or by interviews and then the data is observed thoroughly. Once observed data is collected or recorded in meaningful way so that it is able to be interpreted into understandable form. Then finally conclusion is constructed in a suitable way. Observational study has been criticized to be unreliable and subjective depending on observers understanding of the data. This form of research would be more appropriate at preliminary phase of research (Silverman, 2006). Researcher also uses other approaches to investigates, it is mostly done by reading of various materials on the subject to develop and recognize relevant information. This method of research is less common among qualitative research. Most common method among qualitative research is interviews and focus groups (Silverman, 2006). In interviews, participants respond to questions asked by researcher to investigate their understanding of the subject and allows respondent to elaborate further with his or her ideas and feelings. Focus group method is a more costly approach to carry out than methods mentioned, but often criticized for limited sample size which may not be representative of the population under investigation (Silverman, 2006) Research Method The purpose of this research seeks to investigate the insight and opinions of the consumers over the celebrity endorse and does it really affect the consumer behaviour during the purchasing. To support my research and to understand the consumer behaviour in depth survey will be conducted where common people/consumer from all walks of life and will be collected and interpreted into meaningful results and conclusion.   To understand the subject in the perception of the company interviews will be conducted with the people, who have understanding of the market and know how companies generate profits from the celebrity endorsement and what they make of celebrity endorsements effect on consumers attitude.   Primary Data Collection Primary data is information gather first-hand to contribute to what could be explored further into the research and also to justify. It involves collecting data using basic methods such as interviews, questionnaires, observations and abstractions. But the key point here is that the data collected should be unique and should not resemble with already done researches. The primary data, which is generated by the above methods, may be qualitative in nature (usually in the form of words) or quantitative (usually in the form of numbers or counts of items assessed). In this research both questionnaires and interviews are utilise so that   consumer behaviour could be understood fully from   both prospective consumer as well from companies.in this research questionnaire will have both open and closed ended questions so that prà ©cised options and answers could be obtained and it will be more accurate in interpreting the data. For the interviews, semi-structured pattern with open-ended qu estions will be develop in order to understand   interviewees opinion and belief about a particular matter or situation and not restrict respondents answer to confined questions. Semi-structured questions are used in this research to encourage respondent to elaborate on points they feel appropriate and provide a blueprint for them to understand the progression of the interview (Ruane, 2005). Although qualitative and quantitative data collection can be time consuming, but it is reasoned that this form of research provides more accurate results. Participants for survey are the common people whom answered to a posting on Facebook, tweeter and collage email. Participants for the interview are the managers of the different companies which have international experiences and have some sort of knowledge and understanding of the celebrity endorsements. Researcher carefully examined each participants position and company background to ensure they correspond to requirements of this research. The final participants were chosen upon their qualification and availability. Interviews were conducted personally in their respected office due to their availability in the London U.K .The time assumed for interviews were 20 to 30 minute but Interviews were longer than predicted, as participants were remarkably eager to elaborate their answers with personal experiences; each interview lasted about 30minutes to 60 minutes. 3.5 Limitations An extra care is need in preparing the questions for the interview and questionnaire as if researcher conducts the structure too loosely then it may lead to undesirable information making the result and concision less effective. Therefore structure of interview and questionnaire should be in a way that appropriate information is collected. Even semi-structured interview and questionnaire are criticized for possibility of missing information if researcher follows the structure too closely. Availability of the time restricted the research by creating the boundaries such as limited respondents for surveys as well as restricted participation of interviewers. The research was concluded in a limited time frame.

Smiths Outlook on Life in Sillitoes The Loneliness of the Long Distan

There are two basic facts in Smith’s life: one, that he’s in a war with the â€Å"In-laws,† and two, that he’s going to fight it until the day he dies, or die fighting. From Smith’s perspective, there is an impassable line between him and the In-laws, who are out to get him, and his best method of success is beating them down. In taking revenge on the governor of Borstal, Smith thinks he has succeeded. What Smith doesn’t realize is that he, not the governor, truly loses when he loses the race. Smith needs to revise his world view to realize that there is a better way of getting what he wants, and the revenge he seeks is only a sign of his weakness and unhappiness with his own life. By focusing his energy on getting revenge, Smith compromises his opportunities and ability to succeed. Ultimately, his actions are a loss for Smith more than for the people he is fighting. Smith sees the authority figures around him as a threat to his happiness. To Smith, the cops and the governor of Borstal block his success. This is such a strong reality for him that the idea of them being on his side is impossible: â€Å"If only ‘them’ and ‘us’ had the same ideas we’d get [along]†¦but they don’t see eye to eye with us and we don’t see eye to eye with them, so that’s how it stands and how it will always stand† (7-8). The â€Å"them† he refers to are people like the governor of Borstal and the cops, the â€Å"In-law blokes† who, according to him, are â€Å"all on the watch for Out-law blokes like [Smith]†¦waiting to ‘phone for the coppers as soon as [he makes] a false move† (10). Furthermore, his strongest truth is that he is alone: â€Å"I knew what the loneliness of the long-distance runner running across country felt like, realizing that as far as I was concerned this feeling was... ...ke Smith, they become ever more revengeful towards those who end up punishing them for not being something they have no real incentive to be. Ultimately, criminals such as Smith end up wasting society’s resources (cops’ time and citizens’ money), wasting their own energy which could be better used to make them economically productive and contributing members of society, and making society less safe by reducing the mutual trust of society’s members due to thefts. The society does not seem to have a good way of dealing with criminals—Smith is not rectified in any manner by Borstal, and merely punished. Perhaps society needs to focus on increasing financial opportunities for the poor rather than trying to change values that are really an outcome of the society in which they grow up. The core problem is the society; once that is fixed, values will change automatically.

Fair Ball :: essays research papers

Fair Ball This book was based off of Bob Costas opinion on baseball. I recommend reading this book because he was full of great ideas for the Major Leagues. Any real baseball fan needs to read a copy of Bob Costas' "Fair Ball." Costas addresses the issues pressing Major League Baseball, its owners, its players, and its fans. Everything that caused the 1994 work stoppage could happen again after next season. However, Costas very thoughtfully lays out a plan primarily for the owners, since they should be able to master what they own. Revenue sharing, Costas' plan calls for revenue to be shared among the teams currently with the most money would still have more than the others, but the disparity would not be as great. Salary limits, teams would all have a salary cap and a salary floor. The lowest paid major leaguers would get a raise, and the highest paid would get a ceiling. Realignment - Under the "Fair Ball" plan, only the Houston Asters would be moved. They would go from the NL Central to the AL West. Read the book for his reasoning. He wants to keep the two three-division leagues. Wild Card Playoff - Costas says kill the wild-card and give the best record in each league a first-round bye. His argument revolves around the importance of pennant races to the game of baseball. The wild-card spot negates any pennant races, since second place wins a post-season spot, too. He says that the end of the season is more exciting without the wild-card. Here's some of the rest of his ideas: Lose the DH. No longer needed. Expand All-Star rosters. Have an international draft. Force umpires to enforce a true strike zone. Utilize instant replay. Bring in more front-office minorities. Keep Pete Rose out of baseball but in the Hall of Fame.

Essay examples --

The Sibling Rivalry in Shakespeare's Taming of the Shrew Rivalry between family is an intense, emotional competition among siblings that can put them against one another to obtain approval, attention, or love. This is an aspect that has been frequently the plot of many plays, books and films. Taming of the Shrew, by William Shakespeare teaches the audience that preference within a family may led to potent hate when it comes to sisters. A play which embodies the rivalry between sisters Katharina and Bianca, produced by their fathers and spouse candidate preference toward Bianca. Shakespeare establishes a clear comparison between the sisters through their father, Baptista. From the beginning of the play we see a clear preference toward Bianca. He discusses how their daughter are to be in a relationship. â€Å"Gentlemen, importune me no farther,/That is, not to bestow my youngest daughter/Before I have a husband for the elder./If either of you both love Katharina,/ Because I know you well and love you well/ Leave shall you have to court her at your pleasure† (1.1.48-54). Baptista freely offers Katharina with out any detachment, while Bianca should be courted properly by the men. In addition to her father preferences, the mates wanting to marry the sisters also like Bianca. As one of the mates discussing which they prefer, Tranio refers to â€Å" [The] eldest sister is so curst and shrewd /That till the father rid his hands of her† (1.1.180). From the first scenes it is clear that there is rivalry between who is the better sister. Katharine was considered a shrew for the fact that she is strong willed and independent, very opposite to her younger sister, as she is described as caring and subservient. By the second act Katharina reacts to a ... ...shamed that women are so simple/ To offer war where they should kneel for peace/ Or seek for rule, supremacy and sway/ When they are bound to serve, love, and obey†(5.1.165-168). Katherina ends her speech by telling the women that their husbands are their lords, masters and keepers, that women owe their husbands the same loyalty a subject owes his king. The conflict between the sisters is an example of a tense relationships, physical violence and a continuous struggle for attention, affection and love of their father. Not until the end of the play we see Baptist being content with the results of his daughters new husbands. The relationship between Katharina and Bianca is a realistic in its portrayal of rivalry between siblings, and it allows the audience to connect with the theme of this play. The values of true sisterhood and how its can later effect their lives.

A Spectrum Through Time Essay

Museum of the Moving Image is the country’s only museum dedicated to the art, history, technique, and technology of the moving image in all its forms. It is one-of-a-kind destination for audiences of all ages and interests, from connoisseurs of classic cinema to children and families to avid gamers. The Museum is located the state of New York in Astoria Queens and has a collection of approximately 130,000 artifacts relating to the art, history and technology of the moving image. The collection is the largest and most extensive in the United States, and is considered one of the most important collections of its kind in the world. Soon as one steps into the building the whiteness of the interior decor makes us wonder what is behind the walls. The museum embracing a wide range of subjects, including artifacts from all stages of film creation from nineteenth century optical toys to the latest in digital art and explores every phase of the production, promotion, and exhibition of moving images. Artifacts include costumes, fan magazines, games, design materials, licensed merchandise, and technical apparatus, still photographs, marketing materials for all kinds, video and computer games, and movie furnishings. It offers an engaging, highly interactive core exhibition, discussions with leading figures in film and television, programs of contemporary and classic films from around the world, a unique collection, stimulating changing exhibitions, inspiring educational programs for learners of all ages, and groundbreaking online projects. After everyone arrived of our ENG101 class, we got divided into small groups. My group started its 90 minutes tour on the third floor where we visited the primitive projectors and experienced the process of creating a moving image. Viktor, who was guiding our group, explained that any moving image is just an illusion. To create a moving image we need two preconditions. We must have speed and a split second of rest which is a moment of rest is given to the eye. Viktor also pointed out that the moment of rest could be achieved in several different ways. The first three we had looked at was the Phenakistoscope, Praxinoscope and the Thaumatrope. Viktor demonstrated all three methods which was fascinating. These popular devices were inspired in the nineteenth century by Peter Mark Roget’s theory of visual persistence, which held that our eyes retain an image for a fraction of a second, ermitting a series of still images to become â€Å"fused† as a moving image. Another way to break down movements into a series of still pictures is a so called â€Å"video flipbook†. A flipbook is the simplest way of making a sequence of still pictures appears to move. The intervals of darkness necessary for the illusion of motion are provided by the turn, or flip of each page. The nineteenth-century photographic experiments of Eadweard Muybridge and Etienne-Jules Marey broke down the movements of animals into a series of still pictures. When displayed in rapid succession, these pictures appear to be moving, recreating the original motion that the images document. Moving further in the exhibition, we looked at Brooklyn-based artist Gregory Barsamian’s kinetic sculptures animate three-dimensional objects in real time. He called it †Feral Fount† which is a physical representation of a dream he had in which drops of water from his kitchen faucet transformed into a bomb, and then a paper airplane before crashing into his dishpan. The artwork is a stroboscopic zoetrope made up of series of ninety-seven small sculptures, each slightly different from the preceding one. These sculptures function in the same way as the individual drawings in the frames of an animated film. The sculptures are mounted on a rotating armature. A strobe light flashes thirteen times per second, illuminating the sculptures. Because there are intervals of darkness between the flashes, we do not see a blur as the sculptures spin by, but perceive a â€Å"moving image†. The illusion of motion is convincing, although the flash rate of thirteen per second is slow enough for the eye to detect some flicker. Thirteen â€Å"frames† per second is just at the boundary between where we can and cannot detect individual images. There were so many more mind absorbing artifacts like the Three-Strip Technicolor Camera and Special Effects just to name a few. After Viktor described how all of these cameras worked in the past and how special effects were utilized even in today movies we continued our little tour to the second floor. We spent half as much time on the second floor, but none the less it was all so engaging as well. Gaining insight to all the subjects the movie makers implement to make a final project is quite fascinating. Visiting the Museum of Moving Image helped us understand what it takes to make a movie from start to finish, and comprehend the difficulties of every aspect of the movie and throughout its process. To view it all on a â€Å"canvas† white walls, truly makes the Moving Image Museum a spectrum through time.

Euphiletus’s testimony Essay

1. What does Euphiletus’s testimony suggest about the roles both men and women were expected to play in Athenian society in general and within the home in particular? Women were defined by their roles as daughters, wives, and widows, women were closely supervised and had limited legal and political rights. Women were expected to take care of the children in the family and do household work that was not done by a maid. Men were typically the protector of the household, therefore the male would sleep on the ground floor in order to react in the event of an intrusion or emergency. 2. How did these expectations shape the physical geography of domestic space as revealed in the overhead views of a Greek house? Most women spent a significant portion of their lives segregated in their own quarters, usually on the second floor of the house to limit access to the street. Typically, men’s quarters were on the first floor, intended in part of prevent unsupervised meetings between women and men from outside the family. This idea of men and women living on separate floors emphasized the differing gender roles in Greek society, men were the protectors and women cared for the children. 3. According to Euphiletus, why did his wife cross the boundaries of this geography? How did this set the stage for his woes? According to Euphiletus, his wife crossed the boundaries of the domestic space’s geography so that she could better care for her child without having to go to a different floor. It was his idea to put her on the first floor, regardless of the ideas in Greek culture about protection and keeping the women away from access to the streets. This set the stage for his woes because he gave men the opportunity to come and seduce his wife. It would be harder for him to catch his wife in the act of infidelity if she was closer to the door.

And Still We Rise Essay Essay

It is a unique experience to be rendered completely helpless, to be put completely at the mercy of another human being by force. I have felt complete submission of this kind once in my life; I lay on the cold, wet grass, confused, slowly regaining consciousness after being choked out. As I look back on how I have lived my life over the past couple years, this incident is one of the most influential factors. After being so overpowered by another man, I decided that I could never let this kind of thing happen to me again. I became extremely motivated to lift weights, and to learn wrestling and MMA. This experience changed my expectations for myself and helped me realize that it is in my hands to decide how I am perceived. It was a dispute over nothing. Two guys, driven by a natural instinct to fight, finding an excuse to challenge each other. These two guys were me, a scrawny, 100lb 8th grader, and Collin a well built 22 year old. We were sitting around a bon fire with five other friends, but only six fold-out chairs. Collin suggested tap out to decide who got the last chair, and the next thing I remember is the utterly confused feeling as I regained my senses one by one. It was a full minute before I really knew what had happened: unable to break a choke hold, I had refused to tap out and collapsed unconscious on the ground. It is hard to describe the mix of relief and humiliation that I felt as I walked away from the incident. Even though I trusted and respected Collin, he had just proved my vulnerability and made me realize my lack of confidence. I did not, however, accept my defenselessness and move on. I realized that there was no reason for me to have settled for my skinny pathetic build, and I hit the weights. I started lifting six days a week a friend of mine and within three months, had put on fifteen pounds of muscle. A full year later, I weighed 155 and bench pressed over 200lbs. This incident is also one of the main reasons I started wrestling, a sport that I have grown to love and excel in. To complete my self-improvement plan, I took a few MMA classes and got some sparring equipment and a heavy bag to practice on. Since then, I’ve spent hours in my garage letting my anger out on that bag to staying in wrestling shape. Of course I am no were close to my vision for myself, still only 5’ 8†, and well below my goal of muscular development, but I can see that it is possible. This whole process has taught me that I am I control of my own destiny. Any goal is attainable if you work for it, and what doesn’t kill you makes you stronger. This event was not the only factor contributing to my decision to change, I hated being skinny. It was however an incredible catalyst, giving me a specific reason around which to focus my efforts. It made me realize that you are born with no restrictions. No matter what your natural conditions are, they can be changed and formed to fit your ideals. Furthermore, it’s up to you to change them and the effort you put in will be directly reflected in your outcome. This experience brought to light that, when I have a goal in mind, I am incredibly motivated and focused. It has shown that I can maintain interest in a goal and continually set the bar higher and higher. This experience has changed the way I perceive and carry myself. It has shaped me into someone who is comfortable with their abilities and willing to work to improve themselves. It has shown my ability to let setbacks help me grow and demonstrated my strong self motivation. Ultimately, I am very thankful for Collin and what he did for me, in a sense, being completely helpless has been one of the most empowering situations of my life so far.

Life And Work Of Louis Kahn Architecture Essay

Louis Kahn was one of the most celebrated personalities of the twentieth century Architecture. The impact that he made with some of his plant was so singular that he was justly compared with Corbusier and Mies Van Der Rohe. Louis Kahn ‘s work made immense impact specifically on the younger coevals who were more willing to seek out the non-traditional manner of planing edifices. Louis Kahn genuinely believed that all designers should boom for alone excellence which would assist them do an ever-lasting impact on the society, as seen by the plants of Greeks and Eygpt. Keeping this end in head, Louis Kahn devoted his full calling in seeking flawlessness and pursing excellence. Louis Kahn ‘s best plants are located in India, US and Bangladesh and by the way they were produced in last two decennaries of his calling. His works represent precise integrating and assembly of construction, a soundless esteem for stuffs and visible radiations, a dedication to classical geometry, and a great trade of concern for human values. Louis Kahn was considered a puzzling mind or more like a philosopher who wanted to convey out alteration in the field of Architecture. Background Born in 1901 in Estonia, Russia, Louis Isadore Kahn is considered to be one of the most influential designers of the 2nd half of the 20th century throughout the universe. Louis Kahn migrated to the U.S. along with his household in his early old ages ( in 1905 ) . After finishing his graduation from the University of Pennsylvania in 1924, Louis Kahn started his calling as a draftsman and subsequently worked as caput interior decorator in several other houses in Philadelphia. He besides worked in the offices of Philadelphia ‘s prima designers, Paul Cret ( 1929-1930 ) and Zantzinger, Borie and Medary ( 1930-1932 ) . In the latter half of 1930 ‘s Louis Kahn served as a private adviser to the Philadelphia and The United States Housing Authority. His cognition in modern architecture expanded when Kahn worked with European emigrants Alfred Kastner and Oskar Stonorov. In the early 1940s Louis Isadore Kahn associated with Stonorov and George Howe, with whom Louis Isadore Kahn desi gned several wartime lodging undertakings. Kahn was non merely an American designer, but was besides an pedagogue and philosopher. Until 1947, Kahn had worked with a series of spouses, after which, Kahn set up his independent/private pattern. It was during this twelvemonth, that Kahn besides began with his influential instruction calling atA Yale University as Chief Critic in Architectural Design and Professor of Architecture ( 1947-1957 ) and so at the University of Pennsylvania as Cret Professor of Architecture ( 1957-1974 ) .Significant ELEMENTS OF DESIGNKahn wanted to redefine the bases of architecture through a re-examination of construction, signifier, infinite, and visible radiation ; since his earlier work abstained from the international manner modernism. Earlier plants of Kahn had a traditional international manner of architecture. However someplace in the center of his calling, Kahn turned his dorsum on this traditional attack and pursued invention by redefining the usage of construction, light, signifier and infinite. â€Å" Louis Kahn described his pursuit for meaningful signifier as a hunt for â€Å" beginnings, † a religious resource from which modern adult male could pull inspiration † . It is widely believed that Louis Kahn, who was so a Resident Architect at the American Academy in Rome, was highly impressed by the amazing architectural efforts of Greeks, Egyptians and the Romans and this triggered the alteration in his attack of planing the edifices. Other experts believe Kahn was besides influenced by the portion of Philadelphia where he grew up. There were many factory edifices with big Windowss. These brick constructions were really solid. This industrial design is evident in several of Kahn ‘s early plants. The impact of this European experience can been seen in Louis Kahn ‘s latter works. The work undertaken by him in last two decennaries of his life demonstrated a sincere desire to make a sense of topographic point, showcased the true side of construction, and demonstrated the successful application of Platonic geometry rules. Louis Kahn must be credited for re-introducing assorted constructs which most of the modern designers had deserted like centralised infinites, utilizing extended geometric rules and showing solid mural strength. Kahn ‘s edifices are admired for outstanding usage of geometric forms and implementing Platonic geometry rules which creates brilliant experience for the users. Louis Kahn is credited in re-defining modern architecture in more than one ways. For e.g. Kahn was known to appreciate the visual aspect and feel of different stuffs that he used in his work. Kahn is besides known to hold used brick and concrete extensively and his advanced use of these stuffs demonstrated his endowment to the universe. Kahn realised the importance of sunshine and was extremely impressed by its use in Egyptians and Greek plants. Hence Kahn ‘s plants demonstrates wide-scale execution of sunshine through different sorts of interesting Windowss and gaps. Egyptian works besides inspired Kahn to utilize extended geometric forms and hence we find many of his edifices taking form of squares, circles or trigons. Louis Kahn ‘s vision on how an designer can do difference to his design can be seen from the maestro ‘s ain words. â€Å" A edifice is like a human, an designer has the chance of making life. The manner the brass knuckss and articulations come together make each manus interesting and beautiful. In a edifice these inside informations should non be put in a mitten and hidden. Space is architectural when the grounds of how it is made is seen and comprehended. †Examples OF PROJECTS WHERE ELEMENTS OF LOUIS KAHN DESIGN WERE IMPLEMENTEDAll these elements of design doctrine can be seen in all the plants of Louis Kahn get downing from his first mature work – the add-on to the Yale University Art Gallery ( New Haven, Connecticut, 1951-1953 ) . This is considered to be Kahn ‘s first architectural chef-d'oeuvre where one can see that much prominence has been give to the structural inventions demonstrated by hollow tetrahedral concrete ceiling and floor slab system , which was a mater-piece, a antic design of puting the mechanical and electrical systems. Kahn ‘s brilliant artistic sense can be seen from the design of the triangle-shaped stairway which sits in a rounded concrete shell, specifying the servant infinite to be distinguished from the served infinites of the edifice. Richards Medical Research Building at the University of Pennsylvania ( 1957-1965 ) and the Salk Institute for Biological Studies ( LaJolla, California, 1959-1965 ) demonstrated brilliant usage of infinites and is the chiefly responsible for the beginning of the phrase ‘served and servant infinites ‘ . Kahn applied his rules to make chef-d'oeuvres, which made a great trade of sense to the use of infinite and visible radiation. His edifices, like the Yale Art Gallery extension ( 1951-53 ) or the Trenton Boathouse in New Jersey ( 1954-59 ) or even the Richards Medical Towers in Philadelphia ( 1957-62 ) , create amazing effects with the alteration in visible radiation, all possible due to the intelligent usage of infinite and visible radiation. As a consequence, the user gets an wholly different experience of working in the edifice during different times of a twenty-four hours. By building Salk Institute in La Jolla, California ( 1959-67 ) , Kahn created another chef-d'oeuvre which had inordinately animating sequence of edifices. Richards Medical Towers – This edifice demonstrates many cardinal elements of Louis Kahn ‘s architecture. All these elements have been used before by other designers but non all at the same clip. Through this construction, Kahn demonstrates the application of retainer and served infinites, overcomes the job of in sufficient lighting and more significantly integrates signifier, stuff, and procedure. As stated by Romaldo Giurgola and Jaimini Mehta, â€Å" Richards Medical Towers represents a important turning point in modern-day architecture. † Salk Institute in La Jolla – This peculiar edifice emphasizes the rule, â€Å" Keep it simple and strong † . Through this edifice, Kahn has achieved amazing usage of infinite, may it be the infinite available for Laboratories where research is conducted, or may it be the office infinite where thoughts arise. This institute shows a fantastic coaction of head and action. The edifice ‘s beautiful concrete surfaces guarantee precise particularization and brilliant experience. The construction is created in such a manner that it takes attention of the demand to envelop specific infinites and does non trust on a general envelope to cover such specific infinite. Paul Heyer, described the cardinal tribunal of the edifice in a really artistic manner. â€Å" The cardinal tribunal, as a typical Kahn-like infinite of shimmering bluish H2O, a set indicating toward the ocean typifying what human enterprise can carry through at one graduated table with geometric lucidity and im portant but modest deliberation, to give to the graduated table less expanse of the ocean, here the Pacific, a affecting gesture. † Louis Kahn was known for his ability to make heroic architectural constructions that showcased human graduated table. He preponderantly used brick and bare concrete as his edifice stuffs and he used extremely refined surfaces like travertine marble for reenforcing the textures. ( http: //www.answers.com/topic/louis-kahn ) Beyond its functional function, Louis Isadore Kahn believed architecture must besides arouse the feeling and symbolism of dateless human values. Louis I. Kahn attempted to explicate the relationship between the rational and romantic duality in his â€Å" form-design † thesis, a theory of composing articulated in 1959. In his personal doctrine, signifier is conceived as formless and immeasurable, a religious power common to all world. It transcends single ideas, feelings, and conventions. ( http: //architect.architecture.sk/louis-isadore-kahn-architect/louis-isadore-kahn-architect.php ) Built-in to Kahn ‘s impression of dateless signifier in the devising of important architectural infinites is the function of natural visible radiation. Louis Isadore Kahn described construction as the giver of visible radiation. For several undertakings located in hot cheery climes, such as the U.S. Consulate in Luanda, Angola ( 1959-1962 ) . the meeting houses of the Salk institute, the Indian Institute of Management ( Ahmadabad, India, 1962-1974 ) , and the National Capital at Dhaka, Louis Isadore Kahn developed visually dynamic sunblocks. Great walls with diversely shaped gaps shield interior suites from the rough visible radiation. The evocation of a wall in ruins suggests an ancient portion Louis Isadore Kahn ‘s handling of visible radiation is a cardinal subject in two unfulfilled temple undertakings, Mikveh Israel ( Philadelphia Pennsylvania, 1961-1972 ) and Hurva ( Jerusalem Israel, 1967-1974 ) every bit good as in one of his greatest works the Kimbell Art Museum ( Fort Worth, Texas. 1966-1972 ) . In the art museum, light enters through narrow slits in the concrete cycloid vaults and is diffused through the gallery insides, which are rich with travertine and oak. Kimbell Art Museum – This Louis Kahn ‘s chef-d'oeuvre in Fort Worth is a beautiful presentation of outmost flawlessness which can be compared merely to the plants done by the Greeks. Kahn used all the tools and available resources with such perfection, that it produced a edifice which had all the constituents working in a sychronized manner and the system as a whole worked absolutely. It is hard to happen any edifice that does non use the stuffs decently and this one is no exclusion.INSPIRATION FOR OTHER ARCHITECTSLouis Kahn ‘s doctrine and extraordinary work has had influence on quite a figure of modern-day designers. Tadao Ando, in his early mid-twentiess, took intiative and travelled throughout Japan, Europe, Africa and the United States for his architectural surveies. He ne'er took any formal preparation in the field of architecture. He would analyze architecture by detecting the existent edifices and reading books of celebrated designers such as Le Corbusier, Mies Van der Roher, Louis Kahn, etc. After he had gathered plenty cognition through his journey across different states, he started his ain pattern. When asked about specifying his manner of architecture, Tadao had one time said that, â€Å" To me, walls are the most basic elements of architecture, and in all my plants, visible radiation is an of import factor † . The Benetton Communications Research Center ( Italy ) and the Naoshima modern-day art museum, ( Japan ) showed that Tadoa Ando was genuinely divine and has learned a batch from the plants of Louis Kahn. Renzo Piano ( born in 1937 ) completed his graduation in architecture in 1964 after which he worked in his household concern. From 1965-1970, Renzo Piano worked in the offices of Louis Kahn ( Philadelphia ) and ZS. Makowski ( London ) . Along with Renzo Piano, another celebrated designer who was greatly influenced by Louis Kahn was Richard Rogers. Renzo Piano met Richard Rogers at the Expo'70 in Osaka and both instantly realized that they had common involvements. One of the most celebrated undertakings of Renzo Piano & A ; Richard Roger is that of Georges Pompidou Centre in Paris. The edifice was designed in such a manner, as if it were turned ‘inside-out ‘ , with the services seeable on the outsides of the edifice doing the interior of the edifice ‘light and airy ‘ . Therefore, this edifice can be said to be made on the similar BASIC construct which Kahn had applied old ages earlier in the Arts Centre where because of his theory of ‘served ‘ and à ¢â‚¬Ëœservant ‘ infinites, immense services canals rose up through the edifice. Hence, it can be safely concluded that Renzo Piano and Richard Roger were both influenced by Louis Kahn. Architect Norman Foster is another celebrated personality influenced by Louis Kahn. Foster happened to analyze Masterss in architecture in America at a clip when Louis Kahn was planing the extension at the Yale University. Geting influenced by Kahn ‘s designs and doctrine, the two designers have besides ended up planing the universe ‘s most exciting edifices. For illustration, Norman Foster ‘s ‘Hongkong and Shanghai Bank ‘ undertaking demonstrates Louis Kahn ‘s influence on Norman Foster. Another designer inspired by Kahn is James Stirling. Stirling was known for his ‘experimental attack ‘ , which meant that he was non committed to one peculiar manner. Besides, this attack meant that Stirling was ready to seek out new thoughts and that decidedly reflected Louis Kahn ‘s quality of planing. Stirling ‘s earlier undertakings for Oxbridge stressed more importance to the construct than to the artistic and useful demands. Due to this experimental attack and stiff attachment to concept, Stirling was frequently criticized for non following architectural rules.